Strategic Public Relations and Communications for Travel, Tourism and Hospitality

Lynn Henderson Public Relations Inc. (LHPR) provides senior-level communications strategy and hands-on public relations support for destinations, hotels, restaurants and hospitality brands.

Founder Lynn Henderson works directly with each client, bringing 25 years of experience, longstanding industry relationships and an informed instinct for the stories that will resonate. Her work begins with understanding the business: what a client wants to achieve, who it needs to reach and what sets it apart. From there, she builds a clear plan and helps put it into action.

Communications Strategy and Planning

Effective public relations starts well before an announcement or media pitch. LHPR develops communications strategies grounded in a client’s goals, audiences and opportunities.

This work may include a communications audit, audience and market priorities, messaging, story development, campaign concepts, a practical roadmap and measures of success. Lynn can develop a plan for a specific launch or initiative, or provide ongoing strategic counsel as priorities evolve.

Clients work directly with Lynn to make decisions about where to focus their time and resources, what to communicate and when, and how individual activities contribute to a larger objective.

Destination Communications and Positioning

Destinations have many stories to tell and many people invested in how those stories are told. LHPR works with destination organizations to identify distinctive strengths, develop compelling narratives and connect communications activity to broader tourism priorities.

Support may include destination positioning and messaging, media strategy, story and experience development for visiting journalists, partner coordination, campaign planning and communications around new experiences or significant developments. Lynn helps bring different voices and assets together into a story that is clear, credible and relevant to the audiences a destination wants to reach.

Brand Positioning and Messaging

When a brand is opening, growing or changing direction, clear positioning gives its communications purpose. LHPR helps clients articulate what makes them distinctive and why it matters to the people they want to reach.

Lynn develops and refines brand narratives, key messages, executive talking points and story angles that can be used consistently across media outreach, launches, partnerships and owned channels. The goal is language that reflects the actual experience and gives others a reason to pay attention.

Media Relations and Earned Coverage

LHPR develops targeted media strategies for travel, tourism, hospitality, food, lifestyle and business stories. Drawing on longstanding relationships and an understanding of how editorial opportunities work, Lynn identifies the right outlets and contributors, finds a relevant angle and approaches each opportunity with care.

Media relations support may include media list development, personalized pitching, press materials, interview preparation, media visits and follow-up. Coverage is never guaranteed; the work is focused on creating strong, timely opportunities and building relationships that extend beyond a single announcement.

Openings, Launches and Major Announcements

A hotel opening, restaurant launch, destination initiative or significant investment needs more than a release date. Lynn Henderson Public Relations builds communications plans around the full opportunity: what is changing, why it matters, who needs to hear about it and how the story should unfold.

Lynn’s experience includes luxury hotel openings, restaurant launches, major property renovations and communications through organizational change. Depending on the project, support may include long-term 360º strategy, positioning, announcement strategy, media materials, outreach, launch events, spokesperson preparation and post-launch momentum.

Executive Communications, Issues and Crisis Counsel

Leaders need sound communications advice when the stakes are high or circumstances change quickly. LHPR supports executives with messaging, decision-making and communications planning for sensitive or complex situations.

Lynn has led internal and external crisis communications across a region of four Fairmont hotels during the COVID-19 pandemic and managed communications surrounding a major hospitality group’s ownership transition. Her approach is calm, clear and attentive to the people affected, from employees and partners to guests and media.

How LHPR Works

LHPR is led and delivered by Lynn. Clients work with her directly, gaining senior-level perspective alongside the person developing the strategy, writing the materials and managing the relationships.

Engagements can be structured around an ongoing communications need, a defined campaign or a specific planning project. The scope is shaped by the client’s goals, internal resources and the level of support required.

About Lynn Henderson

Lynn’s 25-year career spans leadership roles with Fairmont Hotels & Resorts in Western Canada, Toptable Group in Vancouver and Whistler, and Ritz-Carlton hotels in the Middle East. She brings experience in luxury hospitality, destination storytelling, restaurant communications, brand launches and reputation management to her work with clients today.

Based in British Columbia, LHPR works with clients in Canada and internationally.

Let’s Talk

Planning a launch, refining your destination’s story or looking for experienced communications counsel? Get in touch to discuss your goals and where LHPR can help.

Email: Lynn@LynnHendersonPR.com